George Jessica Range
George at Asda asked us to create furniture collections with a point of difference to compete for sales in a challenging market. We developed over 150 furniture pieces across more than 30 different collections for home and garden.
The Jessica collection is perfect for the modern nursery. The modern sleigh styling features beautiful sweeping curves; scrolling detailing and a crisp white finish to give the collection a classic look. The lower drawer cut detail integrates with the foot area creating a unique feature applied throughout the range. Designed from the outset with solid pine and flat panel construction in mind, ensuring the completed product was achievable and remained true to the original design intent. Find out more at www.direct.asda.com