George Idris Range

George at Asda asked us to create furniture collections with a point of difference to compete for sales in a challenging market. We developed over 150 furniture pieces across more than 30 different collections for home and garden.

The Idris collection blends subtle retro and Scandinavian influences with versatile contemporary style. Simple yet stylish with tapering leg detail, with a light natural oak veneer finish and solid oak tops for a quality aesthetic. Find out more at