George at Asda asked us to create furniture collections with a point of difference to compete for sales in a challenging market. We developed over 150 furniture pieces across more than 30 different collections for home and garden.
The Brooklyn collection features bold contemporary designs with a premium gloss finish. The pin stripe of colour to the perimeter of the drawers and a bold colour break to highlight the door handles provide a striking and unique family of furniture pieces.
The construction detail was value engineered to ensure the collection could be manufactured for the correct price point to the end customer.
Find out more at www.direct.asda.com