George Asda Fergus Collection

George at Asda asked us to create furniture collections with a point of difference to compete for sales in a challenging market. We developed over 150 furniture pieces across more than 30 different collections for home and garden. We designed this modern kids and nursery collection exclusively for George Asda. The challenge was to create a unique range whilst keeping simplicity and manufacture costs to a minimum. The recessed drawer handle, large chamfer to the base and offset door panels give strong characteristics that tie the family of pieces together ensuring a distinctive range setting it apart from the competition. Find out more at