Argos Kent Collection

We designed this classic oak collection for the Argos Heart Of House brand. Argos asked us to create a traditional oak collection across Living, Dining and Bedroom. A sense of quality and strength were key requirements for the range. We achieved this through implementing chunky legs and simple framing. The range developed a strong classic look showcasing solid oak features alongside veneer surface finishes and traditional cup handles. We generated a total of twenty eight furniture solutions for the Kent range to be briefed out to manufacturers for production. Each brief contained manufacture drawings and visual representations identifying material finish and grain direction. Find out more at